For me, a vision must be compelling and inspiring. It comes from the heart. Carl Jung said: “Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” You do not gather around a table of a flip chart and begin to write a vision. In a group, it is the self-awareness of the leader that will ensure that a vision exists before the team gathers around the table or the flip chart.
Vision is an author. I like the idea of an imagined future. But without imagination, we cannot see an alternative to that which we have. Imagination calls forth creativity, it involves the emotions, it leads to understanding, and it awakens hope – hand, heart, mind and will.
But a vision is also practical. It changes behaviour, influences decisions, and most important, brings people together. In other words, vision determines the mission, the task at hand and empowers those who have the responsibility for the task. A good mission is obtainable, albeit that it requires many hours of hard work in the back office. But a vision is not a goal or an objective. It explains the context and inspires action.
Thus, let us imagine a shared future and built a vision – one person at a time until we reach the tipping point. (see: Malcolm Gladwell, The Tipping Point, published by ABACUS, 2013).